Website
Design and Promotion Services
Search Engine Ranking
This section of our website focuses on providing advice and information on how to prepare your web
site for optimum search engine rankings (SER). Having visibility within the top
Internet search engines like Google and Yahoo is important, it can generate a high flow of
targeted and sustainable traffic at a very low cost.
Search engines
have different ways of ranking web pages, so it is important to understand
that achieving good rankings on one search engine will not automatically
result in good page rankings on another. Optimization of your website before you start to submit it to the SE's is an important stage in the development of your site, one
that is often overlooked during the design stage. Use the following information for basic guidance or contact us and let us do the work for you. Please note that Search Engine algorithms have been known to change monthly. The algorithm determines how your pages are ranked, so what works best today might not work tomorrow. The information on these pages is for guidance only and reflects only the latest trends in SE Optimization.
What this
site is not about: If
you are looking for ways to cheat or 'spam' the search engines, or to manipulate your sites
search-rankings in a manner that draws traffic under false pretences, then you are at the wrong place.
Let me explain this a little more. Some webmasters create 'cloaked' pages
that attract visitors on a specific subject then redirect those visitors
through to a site who's subject matter bears little or no resemblance to
what the visitor is looking for. A Search Engine
programmers main mission is to design an algorithm that delivers valuable
content to the viewer, and to return sites from a user search that are
highly relevant to the search performed. People who try to manipulate the
search engine robots or spiders, by hiding information, cloaking pages irresponsibly and adopting other
misleading or 'stealth'
techniques are just making it more difficult for the rest of us to get our
genuine content noticed.
Next - "The
Key Stages"
