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Starting and Growing an Online Business – 10 step system to success.
In this book we will take you through the detailed steps of starting your new online business and guide you through the maze of different ways in which to market and expand your business. This is not a book written on the basis of a hypothetical situation, it is a real world step-by-step guide to starting and building your business, one that has worked for many people including ourselves.
The book is an in-depth reference and provides you with a wealth of information born from many years working and researching the Internet. We will show you what works, what does not work, we shatter the myths about marketing and promoting your business on search engines, email and other methods that could draw you into a spiral of financial decline.
We start at the very beginning in helping you evaluate your ideas. We take you through the process of -
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Assessing Your Idea Through Market research – how determining the likely prospect of success can help you avoid getting into a situation with no chance of success and we show you how to utilize quick and easy test campaigns to determine the public reaction to what you are offering.
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Evaluating your unique marketing proposition - we look at ways to spin your product/service and create a unique concept from something which might already exist.
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Business plans – we talk about the strategy of raising finance for your new business.
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Business formation and operation – we cover what is required by you from a legal stand point and also how to structure and operate your business so that you will be building a salable asset and not an extension of your hobby.
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Product Delivery – we talk about the different approaches to product labeling, packaging and fulfillment. We give you real world working examples and case studies of how we took a product through all phases of development – design, labeling, packaging and fulfillment.
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Designing and launching your website – an extensive study on all aspects concerning web design and how to build an effectively presented web-presence. We walk you through the various design platforms, eCommerce considerations, tools for building and maintaining your website, ideas on scalability to ensure your website can grow as your business grows.
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Marketing – we cover it all. Search engine marketing, email marketing, direct mail – everything you need to start driving people into your website. We go in-depth into the worlds of affiliate marketing, MLM/Network marketing and uncover every possible tool and resource that will help you with your venture.
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Ebay and Social Media – we are experts in these areas and give you everything you need to get started in selling your product on eBay and building effective social media campaigns on websites like Facebook and YouTube.
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Managing Growth and expansion – the author spent several years studying at Manchester University School of Business on a 'Planned – Accelerated Company Expansion program, and has put the knowledge to good use in starting and developing several business entities. We take you through the typical growth problems facing any small business and we show you how to plan for them and manage them in such a way to prevent negative impact on your daily operations.
Everything we show you is backed up with real world examples, our own business-building experience and all reference material so that you can implement the plans effectively. These are not wordy overviews, rather we focus on delivering practical guides that you can implement easily yourself. When we get into areas where you may need support and external resources we guide you through the options and help you with the selection process.
If you have an idea that you would like to take online, or you are already online but not moving forward quickly enough, then this book is for you. If you choose to go it alone without this form of assistance, then you'll spend many months, years even, developing and implementing your business plan. You'll be repeating mistakes others' have made and re-inventing wheels that we're never round from the beginning. Improve your chance of success and accelerate the process of building a successful online business.
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